5 Banner Maker Tips To Trick Banner Blindness

Why would anybody invest money in banner maker products knowing that banner blindness is very common these days? Several experiments proved that people hardly pay attention and read banners consciously. This is a fact that is proven by several experiences and experiments. However banners still can drive traffic to your website and you have the possibility to influence the effectiveness of your banners if you pay attention to some details when you design them.

Here come the 5 banner maker tips that can help you to create effective banners:

#1 Avoid creating large sized pictures

If the size of the banner is large, it can take several seconds for it to load. During this time the visitors may already left the page or scrolled down without seeing your banner. Try to keep its size under 10-15 Kb. Using banner maker tools like Photoshop or other photo editing software you can easily achieve this goal.

#2 Add a call to action

Although practically the whole banner is a button, the click through rate tends to be higher if there is a call to action placed on it. Make sure you haven't forgotten to place something like "Click here", "Submit" or "Go" on your banner. Try to find a banner maker product that provides you premade samples that you can reuse easily.

#3 Avoid advertising your site

Instead of advertising your site, advertise something that can be found on your site. It can be a solution to a problem, an answer to a question or the info product that the visitors of your site can download for free. By the way, having the word "free" on the banner can really increase conversion.

#4 Avoid creating only one type of banner

One reason for this is that every banner has a lifecycle and after certain number of appearances the click through rate drops significantly. Another reason is that if you rotate 4-5 banners with differently tagged links you can test their effectiveness and concentrate on those which bring you the most visitors. Once you know how to use a certain banner maker or banner generator application, it is easy to create more versions of banners.

#5 As a banner maker always pay attention to the environment

Always consider the website where you are going to place your ad. There are several strategies you can choose from: either you can make your banner to look like a part of the site or be really different from it and from all the other banners on that site. Also, to increase the number of clicks on your banner, always place your banner on a website, which has the same target audience as you but is not your competitor.

Susan W Taylor
Templatepacks.com
http://www.templatepacks.com